Foundational Objectives of the Initiative

The BHARATI initiative is driven by the following objectives, designed to transform India’s agri-food export sector:

Catalyze Innovation in High-Value Agri-Food Products

Stimulate the development of globally competitive Indian agri-food products by fostering innovation across APEDA’s scheduled product categories—with a focus on GI-tagged, organic, climate-smart, value-added foods, and novel processed Indian foods, that leverage advanced processing technologies to enhance quality, shelf life, nutritional value, and sustainability.

Build a Technology-Driven Export Ecosystem

Establish a digitally integrated export ecosystem powered by new and emerging technologies, including blockchain traceability, IoT-enabled supply chains, agri-fintech, forex management, and digital compliance tools to address quality assurance, cold chain logistics, export credit, risk mitigation, certifications, and global regulatory requirements.

Address Current and Emerging Sanitary and Phytosanitary (SPS) Risks and Challenges

Tackle sanitary and phytosanitary (SPS) issues that hinder agri-food exports by identifying startups and organizations developing innovative solutions to mitigate SPS risks and challenges, enhancing regulatory preparedness, identifying cost-effective interventions, and supporting agri-food enterprises in meeting dynamic global food safety and biosecurity standards.

Forge Strategic Collaborations for Global Competitiveness

Facilitate high-impact collaborations among startups, export-tech providers, logistics and compliance service firms, government agencies, academic and research institutions to co-create market-ready, scalable solutions that strengthen India’s agri-food international readiness and commercial viability.

Empower Entrepreneurs and organizations with Structured Support

Provide targeted support to entrepreneurs and organizations through mentorship, expert advisory, best practices, and knowledge networks to improve export outcomes, refine business models, boost investment readiness, and scale solutions for diverse global markets.

Accelerate Export-Led Growth with Market Intelligence

Deliver actionable insights on international standards, packaging, branding, and strategic market access, while ensuring participation in trade events, buyer forums, and export-linked platforms to expand global reach.

Institutionalize a Replicable Export Incubation Model

Develop an incubation and acceleration program approach and framework that integrates continuous learning, aligns with APEDA’s long-term export goals, and builds a sustainable pipeline of export-ready agri-food innovations toward India’s 2030 vision.

Through the BHARATI Initiative, APEDA also aims to address key startup challenges by equipping them with critical insights and actionable inputs to:

Strengthen idea-to-execution approach by enabling structured planning, market validation, and strategic alignment with export potential
Build scalable and sustainable business models aligned with global market opportunities and emerging trends
Craft robust go-to-market (GTM) and operational strategies for both domestic and international success
Achieve operational excellence and cost leadership through process optimization, lean practices, and smart resource allocation
Expand market access and forge strategic linkages by decoding global trade dynamics and buyer expectations
Achieve export readiness through excellence in packaging, branding, quality assurance, safety standards, and regulatory compliance
Harness technology and innovation to amplify the reach and appeal of traditional Indian products
Resolve logistics and supply chain bottlenecks with cost-effective, resilient, and adaptive solutions
Foster climate-smart and resource-efficient practices to meet sustainability benchmarks and global buyer expectations
Enhance investor appeal and funding readiness through business model refinement and pitch support
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